Magazine Terminology

This are the terminology that I've learned throughout my lesson on Media Studies

Masthead	The name of the magazine, in its typical font, on the cover.
Selling line	The short description of the ‘identity’ of the magazine under the masthead,
Main image	The image which fills the cover – a model, celebrity, animal, artefact.
Coverlines	‘Teasers’ for the contents of the magazine on the cover.
Typography/font	The shape, style, size and colour of the letters used.
Drop cap	The enlarged initial letter of the first word of an article – an aesthetic feature which is designed to engage the reader.
Pull quotes	Enlarged quotes from an article – these may be included in coverlines, but are also used in the body of the article to break up the page and to attract the attention of the reader.
Byline	The name of the writer of the article, usually found at the beginning. Simply, it is the ‘line’ which tells you who the article is by.
Main cover line	The most important article featured, grabs the audience’s attention (featured article)
Mode of address	The way the magazine/article addresses the audience. Formal, casual, direct (for images too)
Barcode	Used for retailers
Skyline	A list of keywords featured at the top of the cover
Thirds	The upper and left third are the most important. why?
Prop	An image of an item
Puff / Boxout	A smaller image/text to stand out from the rest of the information (puff=circle. boxout=square)
Buzzwords	Exclusive, free, new, special edition
Banner	A block of colour with info inside, usually stretches the width of the cover
Caption	Information about an image.
Spread	Pages of a magazine that should be viewed together (usually two)
Border	Empty space around the edges
White space	Empty space in the spread, used to break up the content (negative space)

Self Reflection:

Upon first encountering this list from our teacher, I must admit that it initially felt like quite a lot to take in. Terms such as 'masthead' threw me off, as I had mistakenly believed it solely referred to the magazine title, not realizing the broader concept of 'Typography.' Similarly, I had been using 'Fonts' without realizing the nuanced differences. However, as we delved into our research, a gradual clarity emerged. I began connecting the newly learned vocabulary to various features of magazines, finding that it significantly enhanced my ability to discuss them in more intricate detail. It's remarkable how having the right terminology has elevated my confidence in navigating and analyzing magazines. While I haven't committed every term to memory, the list remains a valuable point of reference that I consistently consult during my project work.